The workshop was the brainchild of Executive Vice President Hiroki Nakajima, who serves as Toyota's Chief Technology Officer. At the new management team's policy briefing in April, he pledged that, in 2026, the company will "release next-generation BEVs entirely different from those of today―BEVs created by carmakers."
BEVs created by carmakers. How will they differ from those built by the industry's battery-makers and tech startups?
When workshop attendees raised the question, Vice President Nakajima prefaced his response by saying, "I think the value offered by cars changes with the times…"
He went on to say, "Yet even as the ways people use cars change, going for a drive still excites, thrills, and brings smiles to our faces. As the Chairman (Akio Toyoda) notes, cars are the only industrial products spoken of as 'beloved,' and I believe that BEVs created by carmakers must inspire such emotional attachments."
On display at the workshop venue were technologies into which Toyota's engineers had poured their passion, seeking to ensure that cars remain manufactured goods worthy of affection.
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Toyota Motor Corporation published this content on 28 July 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 July 2023 08:11:31 UTC.
